From Online payment to eCommerce
Optimizely targets developers with its new testing platform, Optimizely X
Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better.
However, co-founder and CEO Dan Siroker said the practice has largely been limited to marketers testing relatively superficial changes, such as the text or the layout of a page. So today, at its Opticon user conference, the company… Read More
Carbon raises $81 million for international expansion of its rapid 3-D printing tech
Large manufacturers of high-tech products, from luxury vehicles to elastomers and resins, have lined up to invest in and partner with Carbon (formerly known as Carbon 3D) the Redwood City, Calif. company known for its rapid, 3-D printing technologies. The three-year-old startup added $81 million in venture funding to its Series C round, from strategic investors including BMW Group, GE, Nikon… Read More
Defensibility creates the most value for founders
Some advisers tell founders, “Don’t worry about defensibility. Focus on doing something to delight customers and do it better.” That’s okay. But, if I have a choice, I’d rather start a business where I know if it works, it will be defensible… that I can really protect it from competition. The best way to get true defensibility in the digital world seems to be… Read More
Ranku’s eCollege optimizer bought by edtech giant for ~$25 million
The online learning market is becoming as crowded as the app stores. Ranku offers the equivalent of SEO assistance to make sure colleges with electronic courses convert visitors into students. Now Ranku (pronounced ran-koo) is being acquired by publicly traded education conglomerate John Wiley & Sons. A source familiar with the deal confirms to TechCrunch that the acquisition price was… Read More