From Online payment to eCommerce

How return on ad spend influences your marketing efficiency

Consider the relationship between ROAS and marketing efficiency to maximize your return There has been much talk of late about the end of easy venture capital and what will happen to startup economics when everyone is forced to spend more wisely. Spending wisely should always be an objective regardless of the economic conditions. But this...

The post How return on ad spend influences your marketing efficiency appeared first on e27.

China runs on QR codes even though they’re illegal –but not for long

It’s a colossal surprise to learn the technology was banned in the first place, as every merchant seems to be using it unhindered China issued the draft of a new law that will legalise payment through QR codes last week, ending a two-year ban on the technology. For those living China-side, it’s a colossal surprise to learn...

The post China runs on QR codes even though they’re illegal –but not for long appeared first on e27.

What can happen when mortgage lenders become VCs

stock-housing-bay-area1 It’s difficult for tech workers and it’s even more difficult for those not touched by the modern gold rush. One mortgage originator, Opes Advisors, is incorporating restricted stock units (RSU) and private shares to make it easier for techies to move from incubator to nest egg. But what appears helpful to a population that sees housing prices moving out of reach could actually… Read More

Mobile app search company Quixey raises $30M in debt funding

Quixey Mobile search company Quixey has raised an additional $30 million in debt funding.
The company touts its ability to help users find content within their apps. More recently, it says it has developed technology that can take you straight from the search results to personalized actions like showing nearby friends in Facebook or bringing up your own playlist in Spotify.
“Our innovative… Read More

In-app marketing startup Insert raises $10M

Insert office Insert is the new startup from the team behind app development company Worklight (which was acquired by IBM for $70 million). Today it’s announcing that it has raised $10 million in Series A funding. Insert CEO Shahar Kaminitz said that where Worklight (where he was founder and former CEO) was focused on “the core development of the application,” he’s come to realize… Read More

Burrow wants to bring Casper’s mattress concept to couches

burrow Buying a couch sucks. Not unlike when buying a mattress, most people find themselves picking one of two* options: heading to a chain couch store and haggling with someone who needs to keep the price up for the sake of commissions, or saying “screw that” and heading for IKEA. Then you’ve gotta deal with getting the thing to — and in — your house. (* or, of… Read More