‘We’re imagining a world where any commerce can happen just by phone conversation’: iKala CEO Sega Cheng
Sega Cheng was pursuing an Engineering Degree at Stanford University 15 years...
Cracking the code on podcast advertising for customer acquisition
Of the various channels available to growth marketers, podcast is among the most...
The secret of content marketing: Avoid high bounce rates
Advice on content marketing always talks about getting people to your blog. But,...
6 steps to reduce churn for high volume subscription companies
Your customers don’t really want to cancel. At least, not all of them....
When to ditch that nightmare customer (before they kill your startup)
Three million dollars. That’s the largest amount of money I’ve ever...
The Hong Kong market can be tough, here are 4 ways startups can compete
The rise in economic prowess across the board has created one major burden...
Discounts and rewards can only go so far unless you are a big company, says Arun Gupta of MoMagic
Rewards and discounts are effective for companies like...
How to attract the first thousand users to your marketplace
Given that an online marketplace is a platform service, owners need to acquire...
The long game: A crash course in customer lifetime value
Focus less on immediate profits, and more on cultivating healthy relationships...
The long game: A crash course in customer lifetime value
Focus less on immediate profits, and more on cultivating healthy relationships...