How startups should approach public relations
When deciding whether to hire in-house public relations or engage an agency,...
How to make gender equality training work
Gender equality still prevails in spite of progress, but training employees can...
Answer these 5 questions before you scale up your tech startup
Don’t rush to scale if you are ill-prepared to do so Many tech startups go...
How PR agencies can use big data to optimise their campaigns
Big data can also play an important role in managing PR crises The amount of...
The real reasons why startups fail: no, it’s not the idea
How do you avoid being part of that 90 per cent of startups that failed?...
Why PR firms need to think more like startups
Never lose sight of your vision, always stay true to your DNA The public...
How to write a PR pitch for your white paper
Get to the point, and drop the jargon You’re reading this because you want...
Effective communication is key to startup growth
Startups need their communication team to walk along with them as they evolve...
Today’s top tech news: December 19
Grab and Uber both make moves in Southeast Asia; ezbuy ends relationship with...
How to be the (best) face for your brand
It is important for brands to be represented by the right face In an ideal...