Singapore-based dental cosmetics startup Zenyum announces that it has raised a US$13.6 million in Series A funding from RTP Global, Sequoia India, TNB Aura, Enterprise Singapore’s investment arm SEEDS Capital, and other investors.
Zenyum’s funding will be used to power further market expansion as well as extending the current range of products beyond aligners, stepping into retainers, teeth whitening and more – creating a new category, ‘Smile Cosmetics’.
Zenyum was founded in 2018 by Julian Artopé and Frederik Krass with the purpose of making invisible braces more accessible across Asia. Leveraging the power of technology and a growing network of dentists and orthodontists, Zenyum offers affordable and personalised cosmetic dental products.
Zenyum provides 3D-printed Invisible Braces, matches professional dentists with cutting-edge technology, and offers their customers cosmetic dental treatment to effectively straighten the front teeth.
Zenyum said that every treatment plan with Zenyum is supervised by an experienced doctor and is customised to the Southeast Asian population. Zenyum’s app provides monitoring and guidance throughout the customer journey, serves as a touchpoint between doctors, Zenyum experts, and customers while reducing chair time in clinics.
Candidates will receive a pre-assessment conducted through Zenyum’s website, done by Zenyum’s panel of orthodontists and dentists on their compatibility for Zenyum treatment. Then, suitable candidates will make a visit to one of the hundreds of Zenyum’s partner clinics for a 3D intraoral scan by a local doctor, creating a set of customised invisible aligners.
The company currently operates in Singapore, Hong Kong, Malaysia, and Thailand, with ongoing expansion into Vietnam, Indonesia, and Taiwan. Zenyum claims to have over 100 team members across the region.
Zenyum was part of the inaugural Surge cohort, a scale-up program for early-stage startups in India and Southeast Asia launched by Sequoia Capital India earlier this year.
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Photo by Peter Kasprzyk on Unsplash
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