DIVA and Pawoon are planning for an integration of their services, in order to expand their market reach
The plan for IDX-listed PT Distribusi Voucher Nusantara Tbk (DIVA) to acquire 30 per cent of shares in point-of-sale (POS) service provider Pawoon had been realised on Friday, August 2.
Reports of this acquisition have been circulating since the end of 2018.
Following the acquisition, the two companies will work together on product development and innovation to support sales and marketing for small- and medium-sized enterprises (SMEs).
“… We intended to use the competitive advantage of Pawoon to enable us to expand our market reach sooner. As a start, DIVA and Pawoon have launched a ‘Smart Outlet’ product, combining the DIVA outlet platform and Pawoon POS service,” DIVA Director Dian Kurniadi explained.
Pawoon Founder Ahmad Gadi stated that by participating in the DIVA ecosystem, the platform will be able to reach out to a greater audience. It will also be able to offer a more complete feature, from payments to logistics.
Gadi also stated that Pawoon has been used by more than 10,000 SMEs in more than 200 cities in Indonesia. The founder also expressed his ambition to become the next unicorn in the country.
As a POS SaaS platform, Pawoon competes directly with platforms such as Moka, Sellfazz, and NadiPOS.
DIVA is a subsidiary of Kresna Graha Investama. The company works in providing digital business converter and accelerator by implementing a B2B2C model. Through its digital platform, DIVA offers two products for SMEs: DIVA Smart Outlet (SO) and DIVA Intelligent Instant Messaging (IIM).
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The article DIVA Resmi Akuisisi 30 Persen Saham Pawoon was written in Bahasa Indonesia by Randi Eka Yonida for DailySocial. English translation and editing by e27.
The post DIVA officially acquires 30 per cent of shares in Pawoon appeared first on e27.