The agritech industry in Indonesia is facing several pressing challenges, including poor infrastructure and digital literacy. The socialisation of the products and the mass market adoption are the other main hurdles.

“Socialising our platform for farmers and clients is a costly process, but this is something that all startups have to go through. Luckily for socialisation, the Indonesian government has introduced and sponsored several programmes to help increase awareness for farmers and fishermen to the available platforms,” said Pamitra Wineka, President and Co-founder of TaniHub.

Click here to know about the other grave challenges and also all the other things you need to know about the country’s agritech ecosystem.

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