The joint venture aims to expand AirAsia BIG’s offer to include thousands of physical store locations that its members shop at in different parts of Asia

ZAPTuneLabs

L-R: ZAP CEO/Co-Founder Dustin Cheng, Tune Labs co-founder Tony Fernandes, and ZAP COO/Co-Founder Terence Lok celebrate the formation of their joint venture

Tune Labs, a Kuala Lumpur-based venture capital vehicle established by AirAsia founders Tony Fernandes and Kamarudin Meranun, has entered into a joint venture with ZAP, a Philippine startup offering rewards and loyalty programme.

The partnership will see AirAsia BIG, the loyalty programme for AirAsia and the Tune group of companies, leverage on ZAP’s platform to allow BIG members to earn and redeem points from daily purchases at physical stores with just a mobile number.

It aims to launch in the third quarter of this year with plans of having over 100 partner establishments in Kuala Lumpur, Malaysia before expanding to neighbouring countries in Southeast Asia. Partners will include restaurants, services, and retail shops in commercial centres.

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AirAsia BIG has over 17 million members across the Asia-Pacific region and was recently named Loyalty Programme of the Year at the 2016 Loyalty & Engagement Awards.

Today, AirAsia BIG members earn points from AirAsia, Tune Talk, Tune Hotels, and other strategic partners within the travel, e-commerce, lifestyle and retail sectors, including but not limited to Bangkok Bank, CIMB Niaga, Lazada, Paradigm Mall and KLIA2 Gateway.

The joint venture aims to expand AirAsia BIG’s offer to include thousands of physical store locations that its members shop at in different parts of Asia.

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“Our goal in ZAP has always been to empower merchants of all sizes with an easy-to-use loyalty and CRM platform. The joint venture allows us to leverage on millions of AirAsia’s customers to fast-track ZAP’s expansion through the region,” said ZAP’s CEO Dustin Cheng in a press statement.

Founded in 2012, ZAP is one of 26 digital tech startups funded by Kickstart Ventures, Inc., a wholly-owned venture capital subsidiary of Globe Telecom.

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