Investors are Sistema Asia Fund, C31 Ventures, Qualgro, Jungle Ventures and Spring Singapore

Mobikon, a customer engagement and marketing platform for restaurants with operations in various countries across Asia, has secured US$7 million in fresh funding from a three-member investor consortium — Sistema Asia Fund, C31 Ventures (Singapore) and Qualgro.

The startup’s existing investors Jungle Ventures and Spring Singapore also joined this round.

This takes the company’s total funding raised till date to US$12 million. Previously, Mobikon has raised two rounds of funding  — a seed investment in 2012, and Series A of US$5 million from Jungle Ventures, Life.Sreda, Qualgro, Spring Singapore, and Lion Rock, in 2015.

Mobikon will utilise the latest round of funding to scale up its business in India, Southeast Asia and the Middle East. The company also plans to penetrate deeper into existing markets and build the next level of leadership team in India, the United Arab Emirates, the Philippines, Singapore and new markets like the United Kingdom and Australia in the next 12-18 months.

Also Read: 5 ways you can improve your focus on customer engagement

 Mobikon was founded in 2009 by Samir Khadepaun and Salil Khamkar. The company offers a digital platform for customer engagement and provides a single dashboard for an entire spectrum of restaurants — quick service, fine dine, casual dine and cafes, to engage customers intelligently, with integration across ordering, reservations, feedback and marketing.

The firm has presence in six countries and has 700 restaurants brands with over 3,400 outlets, globally. It plans to launch operations in the UK and Australia by January 2018 and double the number of restaurants on its platform over the next one year.

The company claims to have witnessed more than 200 per cent growth in FY 2015-2016.

“Mobikon provides unique platform for F&B outlets to capture data, get feedback, perform analytics and improve marketing. It helps them to use technology to drive improvements in customer service, marketing and increase revenue. Larger franchises are also seeing the benefits this can bring to their business and we are excited to be a part of this journey,” said Jason Edwards, Co-founder of Qualgro VC.

Mobikon provides a single dashboard for the entire spectrum of restaurant services including; quick service, fine dine, casual dine and cafes, intelligent engagement with customers, with integration across ordering, reservations, feedback, payments and marketing platforms. Its proprietary mEngage platform provides F&B marketers a 360 degree view of customers.

Some of its partner brands include Shakey’s pizza in Manila, Bistro Group Manila, Minor Group Singapore, Leopold’s of London in UAE, LiteBite Foods India, Pan India Foods, Pind Baluchi, Oriental Group, Billion Smiles, JP group, and Speciality Restaurants.

Over the past two years, Mobikon has made two acquisitions – trii.be,  a marketing platform for the food and beverage industry, and a Mumbai-based social and marketing solutions provider MassBlurb. Last year, Mobikon made a strategic investment in Hipcask, an online pre-buying and gifting platform for alcohol and coffee.

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