Yours, a Singapore-based personalised skincare startup, today announced that it received a US$3.5 million seed funding in August 2019.
Investors include Surge, Global Founders Capital, Kindred Ventures, and an undisclosed celebrity fund.
Yours plans to use the funding to focus on improving computer vision and Machine Learning to achieve personalisation at scale.
The company was started in 2018 by Navneet Kaur and Shivam Sharma, both former employees of Uber. It provides a personalised kit comprising a day cream, night cream and eye serum, and face serum which covers all the essentials of a skincare routine.
Yours claims all the ingredients used in its products are ethically-sourced via a transparent supply-chain resulting in effective, safe, and clean formulations, all formulated in Switzerland.
To use its service, users must complete an online skin assessment by uploading a selfie and answering questions about their skin, lifestyle, and environment.
Data from the selfie is extracted through computer vision algorithms, and combined with inputs from the questionnaire. The complete data set is then fed into a proprietary personalisation model that decodes skin needs.
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Finally, active ingredients from Yours’s ingredient dataset are mapped to create a personalised skincare regimen for each user. If users choose Yours’s subscription, they get a new customised regimen every two months that automatically adjust based on changing environments, lifestyles and skin needs.
“The future of skincare will focus on individuality, efficacy, and inclusivity. New consumers demand new models, and the imminent transformation of this industry will set aside the dated one-size-fits-all business model that produces en-masse; opting for clean and environmentally-friendly options that are, at once, data-driven and catered to individual needs,” said Kaur.
Photo by Aiony Haust on Unsplash
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