How integrated software solutions such as Odoo are integral to every successful business model

Doing business in the digital world today does not just require business acumen and willpower. The current business environment depends heavily on integrated systems to keep operations ticking over without a hitch. Gone are the days when each department had to use multiple software systems — software integration has helped make business operations seamless and accessible to anyone in the company.

However, integration is not all there is to it. Uncomplicated user experience is essential to giving companies the ability to navigate and maximise an integrated software system’s full resources. It is especially important when it comes to accessing data — a high-quality UX interface gives better visibility into overall data repositories, resulting in faster and more accurate decision-making.

User-friendly interfaces that are intuitive to the business user’s needs and don’t demand too much time to learn how they work are in high demand. The better a user interface design is, the more comfortable users will be when faced with a new feature or functionality, and the more confident they are when going about their day-to-day tasks.

Who is Odoo and what do they do?

Enter Odoo, a Belgium-based software company that is the most installed business software in the world. Odoo is offering new and improved user interface and new applications with its most recent annual upgrade. The company’s all-in-one business solution is comprised of uncomplicated applications that are integrated, customisable, and easy-to-use to help companies run smoothly.

Every single Odoo app is developed for a specific purpose — whether it’s CRM, Sales, Accounting, and beyond — and to make accountability easier, information created in each app can be easily accessed in other apps. For example, an invoice created in the Sales app can be found in the Accounting app and can be validated once a customer has paid. This reduces human error, which sometimes results in oversight or confusion, and saves the company precious time, money, and resources.

Having a streamlined system such as Odoo also improves communication among staff from different departments. Companies can do away with bygone methods of having to call multiple people to check if an action has been followed through or accounts add up simply by having a system that provides clarity and up-to-date information that can be accessed by everyone. This is especially important when it comes to Accounting, and Odoo’s thought of that too.

When it comes to keeping track of accounts in multiple branches and global locations, Odoo has a specialised Accounting function to ensure companies stay on top of things. It synchronises with banks, manages bills and expenses so departments know exactly what transactions are due, manages invoices and recurring bills, tracks payments, and synchronises every transaction with stocks to keep valuations up to date. Odoo also converts currencies and tax automatically to meet various needs, making sure companies are well-prepared for anything.

On top of accounting, digitalisation in these industries is in high demand. In marketing, for example, it is imperative that one’s platform targets the right audience through audience segmentation, and through the right channels. Going digital in marketing entails various benefits such as mass mail, push notifications, and social media marketing, among many others.

Odoo serves as a one-stop application suite for brand-building and marketing, from providing managers with live reports and insights to handling social media pages. New Social Marketing and SMS Marketing apps allow businesses to analyse their reach and traffic and find out if different methods are worth the expenditure.

On the other hand, digitalisation proves to be useful in field service as well. Odoo’s Field Service Management is a system of coordinating field service operations. It manages dispatch, tool assignment, customer information and more. This allows businesses to synchronise its field operations seamlessly and reduces the propensity for error often derived in fragmented systems that do not streamline functions under one umbrella.

Odoo 13 and what’s in store for users everywhere

In this year’s annual upgrade, dubbed ‘Odoo 13’, Odoo has introduced a focus on the well-being of employees, as well as 9 new apps and an upgrade of existing features that provides a friendlier interface. Odoo’s priority is creating beautiful, user-friendly software that is a pleasure to use, and aims to provide amazing software on par with the apps people use in their everyday life. So Odoo 13 lets staff focus on the things that really matter: doing their job well and spending time with customers.

Armed with a sharp understanding that enterprises, especially SMEs in Asia, need high standard operating procedures and user experiences, Odoo 13 provides companies with the freedom and flexibility to customise systems to fit into local operation styles and restrictions and generates reports with plenty of quantitative analysis to give them an unparalleled edge.

Odoo 13, which is five times faster than the previous version, gives businesses a full overview of what the public is saying about them and automatically compares reports with competitors and other industry players.

Odoo’s exponential growth across the Asia Pacific and the world is a testament to just how much confidence their customers have in them. The company achieved an 80% growth rate in the last decade and now has 9 offices worldwide. Get a taste of what Odoo can do for you by scanning this QR code for a free trial:

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