With this funding round, fashion tech startup Pomelo has now raised over a total of US$83 million

Thai fashion tech company Pomelo today announced a US$52 million Series C funding round from Central Group, Provident Growth Fund, InterVest Star SEA Growth Fund, Andre Hoffman, Toivo Annus, Lombard Private Equity, Ambient Sound Investments OU and The Luxembourg Company Deverel.

The funding round followed a US$19 million Series B that it has raised in November 2017.

With this round, Pomelo has now raised over a total of US$83 million.

Since its Series B funding round in 2017, Pomelo said that it has expanded to Hong Kong and Malaysia, grown seven times in GMV, launched eight physical stores in Thailand, and opened a flagship store in Singapore’s shopping district of Orchard Road.

It has also received 30 per cent of its orders through its Pomelo Pick-Up channel which allows customers to try before they buy.

The brand has also expanded its fashion categories to include eco-friendly collection, cosmetics, and menswear.

Also Read: Pomelo appoints former Lazada CMO Jean Thomas as new CMO

In a press statement, Pomelo Co-Founder Casey Liang explained the company’s next plan.

“Technology has always been a big focus for us, we will be looking at big data and AI for pricing and design, as well as e-commerce personalisation. We want to integrate the omnichannel experience even deeper by connecting the Pomelo universe with the customer through a proprietary tech stack. Additionally, we would like to further expand our supply chain automation platform, Henry.”

In Southeast Asia, fashion and lifestyle tech companies have been embracing omnichannel experiences to fulfil the needs of their customers.

In Indonesia, fashion tech startup such as Berrybenka and beauty products e-commerce platform Sociolla have opened their own physical stores at various shopping malls.

Fashion tech startup Sorabel has also introduced a “try first then pay” approach and is considering to open a physical store.

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Image Credit: Pomelo

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