YouTube has the highest visitor traffic than any other multimedia website and is the 2nd most-visited website in the world. It is undeniably one of the most powerful online marketing channels for promoting startups.
Wyzowl claims that 63 per cent of businesses have already incorporated video marketing in their strategy to reach wider audiences. It has become imperative for them to maintain a strong online presence and YouTube is their priority with its over 1 billion active users.
1. Video ensures high ROI
While video production is never the easiest or the cheapest task, it still pays off well. 83 per cent of businessmen believe in good returns of the video, especially because the quality doesn’t matter but only the content.
The latest research has proved that poor design or low-quality doesn’t impact the users as much as the lack of information. They are put off when a video is unable to explain the product or service clearly.
2. Google prefers videos
You’re 53 times more likely to show up on Google search if you have a video embedded on your website! This also allows you to increase the time spent by visitors on your web page, thus, giving longer exposure and building trust.
Optimize your YouTube content for SEO, and add a backlink to your product, service, or website. Startups need to analyze the YouTube guidelines for optimization and maintain consistency and quality in their content.
3. Appealing to mobile users
It is vital to create such visual content that can be accessed through all kinds of medium and can also be converted into other formats through tools like 320 YouTube. 90 per cent of consumers prefer to watch videos on handheld devices and mobile video views have grown overwhelmingly by 223 per cent since the third quarter of 2013.
YouTube has reported that mobile consumption rises 100 per cent every year! According to Google, smartphone users are twice as likely as TV viewers and 1.4 times more likely as desktop viewers to form a personal connection with the brand.
4. It speaks your language
By providing navigation in 80 different languages, YouTube makes itself accessible to 95% of the internet population. To let you know how important this is, Facebook is available in only 43 languages.
To optimize your videos for a global audience, it is advisable to include translating video captions. You can reply to the comments in the language of the audience and make some extra effort out of your comfort zone to go a long way.
The bottom line
Once you’ve made a strong presence on the platform, the most important concern is how to keep the ball rolling?
The flamboyant analytics feature will help monitor the progress by allowing you to view different types of reports for your video.
YouTube is used by generations and while we presented several benefits for your startup marketing, we’ve only scratched the surface.
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Image Credit: Szabo Viktor
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