theAsianparent, Southeast Asian community platform for parenting, has welcomed the former General Manager of Mumbrella Asia, Dean Carroll, to lead its Events and Intellectual Property (IP) Division in the Southeast Asia region.
theAsianparent claimed that it has recorded nearly 30 million users monthly. The company’s vision is to help parents towards 100 million healthy pregnancies and families.
Carroll comes on board to diversify the business into experiential marketing and offline spaces for theAsianparent’s community of parents. Carroll was most recently the General Manager of media and marketing trade press site Mumbrella Asia, where he launched a series of events and led the team to win various awards regionally.
On his appointment as Head of Events & IP, Carroll said, “It was a no-brainer for me to join theAsianparent team. theAsianparent is already the market leader in the parenting category regionally, and the opportunity to scale up its experiential marketing offerings across the Southeast Asia region truly excites me.”
“With a baby on the way, I hope my insights from being a father will give me diverse perspectives for my work, while theAsianparent community concurrently helps me become a better father,” he added.
Also Read: theAsianparent.com raises “8-figure US dollars” in Series C to expand in Asia, Africa
theAsianparent has an existing footprint in the events marketplace, putting on activations for clients on a regular basis as well as its signature Baby Bashes and Chief Household Officer (CHO) Mums conferences. Going forward, it said to envision more business-to-consumer (B2C) and business-to-business (B2B) events on a larger scale, alongside a new awards series.
“While it is important for us to drive capitalisation efforts, it is equally important that we meet the needs of our strong and close-knit parenting community. With Dean, we hope to build greater offline presence with our community and provide them with what they need to have healthy pregnancies and families, while simultaneously giving our clients and partners the opportunity to reach greater audiences and forge stronger brand connections with parents and their families,” said Susana Tsui, CEO of Media at theAsianparent.
Last year, theAsianparent raised an eight-figure sum from investors such as Fosun International, JD.com, and Mirae Asset-Naver New Growth Fund, to expand to other continents such as Africa and Asia.
theAsianparent is the flagship brand of multinational tech and digital publishing company Tickled Media Pte. Ltd., which focusses on content and community platforms. Currently, theAsianparent is available in 11 languages in 12 countries.
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Image Credit: Arren Mills on Unsplash
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