Cross-channel engagement platform MoEngage raises US$25 Million Series C funding led by Eight Roads Ventures

Having recently achieved Amazon Web Services (AWS) Retail Competency, MoEngage, intelligent customer analytics, and cross-channel engagement platform have raised US$25 Million in Series C funding. Eight Roads Ventures led the round with participation from its US-based sister fund, F-Prime Capital, along with Matrix Partners India and Ventureast.

“The latest round of funding will help us reach more brands and empower them with the next-generation customer engagement platform built for the mobile-first world that is easier to use, fully integrated and intelligent,” said Raviteja Dodda, Founder & CEO, MoEngage Inc.

More and more digital platforms are going for a one-dashboard approach in mobile apps, especially in the field of customer engagement. The end-to-end and one-for-all model has been proven effective as it centralises the process and the analytics, insights reports, and automation.

In MoEngage’s case, brands can engage with their customers across channels and personalise touchpoints in one dashboard. MoEngage’s AI and automation platform map customer journeys and develops personalised offers, updates, recommendations, and other communications across mobile, web, email and SMS- thus delivering an omnichannel experience.

Also Read: The changing focus of mobile commerce in Southeast Asia

“The rapid rise of mobile has increased the complexity of how digital-first and consumer-focussed enterprises interact with customers. Marketers now need to seamlessly engage with customers in a personalized and real-time manner across different channels,” Shweta Bhatia, Partner at Eight Roads Ventures concluded the trend.

JPMorgan reportedly plans to merge its blockchain entity Quorum with ConsenSys [Channel News Asia]

JPMorgan Chase & Co reportedly is in discussion to possibly merge its blockchain unit Quorum with Brooklyn-based startup ConsenSys, according to sources familiar with the matter.

The merger signals how cryptocurrency is still relevant and continues to become an option despite its often volatile values. With the largest bank by asset in the US enters into the next step of blockchain capability with the planned merger, it shows that blockchain still got a bright future to consider moving forward.

JPMorgan’s Quorum blockchain uses the ethereum network, the software that underpins ether, one of the most well-known cryptocurrencies. JPMorgan uses its blockchain unit to run the Interbank Information Network, a payments network that involves more than 300 banks.
JPMorgan also said it would use Quorum to issue a digital currency called JPMorgan Coin that is designed to make instantaneous payments using blockchain.

ConsenSys is a blockchain startup that grew rapidly during the 2017 crypto bubble. It was founded by Joe Lubin, one of the co-founders of ethereum.

As for ConsenSys, a merger with Quorum would align with its shift toward growing its software division. The plan after the merger is to maintain the Quorum brand and keep it open source, one of the sources said.

Seqoia Surge’s graduate Classplus nabs US$2.5M in Pre-Series A funding [Inc42]

Delhi-NCR-based edutech startup Classplus announces that it has raised US2.5 million in Pre-Series A round of funding from Blume Ventures. Classplus was a part of the Sequoia Capital India’s Surge programme, and the venture capital company has also invested in this funding round.

Angel investors such as Cred’s founder Kunal Shah, general manager of Xiaomi Indonesia Alvin Tse, partner at Locus Ventures Eric Kwan also participated in the funding round.

The interest in backing edutech around the Asia Pacific continues to rise, with Gredu from Indonesia that offers a similar platform to teachers, parents, and students who also raised Pre-Series A funding in January.

Edutech continues to become a frontrunner in the tech-enabled field, with the next unicorn from Southeast Asia is expected to be edutech, showing how it becomes more relevant for consumers.

Also Read: Leading Southeast Asian tech companies share insights on user engagement, brand loyalty at MoEngage #GROWTH19

Founded in 2018 by Rustagi and Bhaswat Agarwal, Classplus lets coaching institutes, tuition centres, and private tutors to manage its class online with a mobile app. The startup takes a subscription fee from coaching institutes for its software suite, which handles class communication, payments, assessments, online learning programmes, and attendances.

London-based AI startup accelerator Skymind to expand to Indonesia, Malaysia

Skymind Global Ventures (SGV), an Artificial Intelligence-focussed startup fund-cum-accelerator based in London, is planning to expand to Malaysia and Indonesia in Southeast Asia.

In January, Skymind launched a US$800 million fund to back promising new AI companies and academic research across the UK and globally. Skymind plans to train up to 200 AI professionals for its operations in London and Europe and eventually expand the programme into Southeast Asia.

According to an e27’s article, the use of AI and industry acceptance has been growing steadily internationally, particularly in Southeast Asia. The region has been identified as one of the target markets for the investment fund, with a significant portion of the US$800 million to be made available to growing the region’s ecosystem.

SGV is a dedicated AI ecosystem builder, enabling companies and organisations to launch their AI applications and bring their business cases to life. It provides clients with supported access to Eclipse Deeplearning4j and other open-source tools as well as global capital funding and talent development.

Picture Credit: MoEngage

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