Coworking solutions provider, UPGen is one of only a few home-grown workspace operators to be pursuing regional expansion

Vietnam’s largest flexible and custom workspace solutions provider UPGen, announced its expansion into Southeast Asia with new locations in Bangkok and Kuala Lumpur. The new centres will open in the fourth quarter of this year and span nearly 10,000 sq. mts. The continued expansion follows a significant equity investment by Northstar Group in 2018 and a Series B fundraising that is currently underway.

In addition to Hanoi and Ho Chi Minh City, UPGen is also strengthening its market-leading position in Vietnam by rolling out another 50,000 sg. mts. of space in the country. Nam Do, Co-Founder of the Hanoi-based UPGen, said: “We offer a solution to the real pain points which hinder growth in the Vietnamese cities that we operate in and see great potential for our approach and services in other, comparable, Southeast Asian cities. For us, it is about being a platform for growth for our clients and helping them achieve the success they aspire to.”

Also read: Coworking space or coffee shops: where to work on the go

UPGen offers two main solutions to clients; UPBase– shared workspaces with the flexibility and room to grow or downsize as needed one month to the next and UPScale– custom spaces for companies unique to their corporate style, look and feel. Small and medium enterprises (SMEs) make up more than 98% of total enterprises in Thailand and Malaysia and influence about 40% of the GDP (collectively). UPGen’s flexible workspaces provide a low-cost solution for businesses with fast-growth in headcount or looking for better space in prime locations.

Started in 2016, UPGen is one of only a few home-grown workspace operators to be pursuing regional expansion. Its partners include Tiki, Vietnam’s largest e-commerce retailer, ride-hailing firm Be Group, dynamic media company Yeah1 and Standard Chartered, among others. UPGen also counts Vietnam’s VPBank as a strategic partner.

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